(i’mma let you in on a secret) it’s just me…
Hi there—my name is Will and I’m the main producer, director and editor, person behind the camera, phone call-maker, email responder and all around primary person you’ll be working with on the vast majority of Herbity Productions projects. My passion is storytelling and human connection and I’m a firm believer that video is one of the best ways to bring those two together.
“A lot of my favorite work these days involves spending time behind the scenes with individuals and brands to document stories in a way that can be shared with a wider audience.”
My goal in any project is to create visual imagery that captures the essence of the story unfolding in a way that’s eye catching and easy to engage with. I want viewers to be pulled into the story on a visceral, immersive level. There are a lot of elements that go into that but the gist of it is intentional camera movement, strategic use of focus and light, dynamic editing and immersive sound design to create an end product that mimics the human experience and makes you feel something—I get more nerdy about all of that in FAQs!