@paddlenorth
LIFESTYLE PRODUCT FEATURE
Director, Cinematographer, Editor // Will Jakobitz
Model // Daniel Nides
This lifestyle product feature for the Onoko Swim Short by Paddle North highlights its “all-around” versatility—designed for use in activities on land and in the water with product features including a zipper pocket and moisture wicking, 4-way stretch compression liner. Intense movement and quick cutting video sequences contrast with moments of stillness and tranquility for a gritty style of lifestyle content designed to inspire viewers in keeping with Paddle North’s mission of promoting outdoor activities and lifestyle through their products.
Project deliverables were video-centric with horizontal and vertical formats utilized to maximize impact on website and social media, ranging from a laid back 60-second docustyle piece with immersive sound design to a series of upbeat 15-30 second videos for Paddle North’s #spendmoretimeoutside campaign.
